Management team

Joel Jerónimo
Chief Executive Officer

As the General Manager, Joel Jerónimo is responsible for running all facets of the business.

Jerónimo has a proven executive management track record and over 20 years of experience driving sales growth in the agribusiness industry. He has led Asfertglobal internationalization, initially on the Iberian market and thereafter in the rest of the world. Today Asfertglobal has 4 branch offices, in Portugal, Spain and South Africa, and the company’s products are present in 30 countries, such as, France, Turkey and Greece.

Jerónimo led the company’s differentiation from fertilizers into biofertilizers and sustainable solutions with no residue. Jerónimo holds a degree in Agricultural Production Engineering from Escola Superior Agrária de Castelo Branco.

Pedro Sebastião
Technical Director

Pedro Sebastião joined Asfertglobal as Technical Director in 2012, in his current role he leads the technical - commercial operations, overseeing the execution of market plans, including support for the commercial and marketing teams.

Previously, he held commercial positions at Scotts PBG with responsibilities for Spain and Portugal.

Sebastião holds a MSc of Agro-Environmental Management of Organic Soils and Waste from Escola Superior Agrária de Castelo Branco and a graduation in Executive Marketing Advance Program from Universidade Católica de Portugal.

Paulo Iria Antunes
Chief Commercial Officer

Paulo Iria Antunes joined Asfertglobal in early 2021 as Partner Mexico/ Area Manager North & Central America.

With more than 20 years of experience in the pre- and post-harvest sector, focused on innovative, ecological and zero residue products. He has a wide range of leadership positions in different business areas and high performance teams in the commercial, technical and administrative areas. Paulo Iria, has worked in several countries, being in Mexico for the last 15 years in a global position, as partner and director of several Agribusiness companies.

Creative, inspiring and highly results-oriented, he has a degree in Agricultural Sciences - Agricultural branch from Escola Superior Agrária de Castelo Branco and a specialization in Post-harvest from Universidade Politécnica de Valência.

Antonio Serna
Export Manager

Antonio Serna joined Asfertglobal as Export Manager in 2019, with the objective of expanding and consolidating the company's international business.

Antonio Serna has developed his 20-year professional career in the field of international trade. At Asfertglobal, he defines and implements the processes to guarantee the quality and excellence of the company in international customer service in existing markets, as well as the strategy and action plan for the opening of new markets.

Antonio Serna has an MBA from the Isabel I University of Barcelona, a Master in Sales and Marketing Management and he completed his university studies in CC PP and Sociology at different European universities in Spain, Italy and Belgium.

Fernando López de Arce
Country Manager Spain

Fernando started his career in Asfertglobal as Technical Director for Spain and international support. After 1 year of work, he was promoted to Country Manager for Spain, where he is responsible for the business of the Spanish subsidiary, both at the technical and commercial level.

Agricultural Engineer from the University of Córdoba (Spain), he has more than 8 years of experience in the area. He began his professional career in the sector as technical-commercial technician in a company that distributes phytosanitary products and later held the position of Product Development Manager, at Econatur.

Joana Lisboa
Marketing Manager

Joana Lisboa joined Asfertglobal as Marketing Manager, where she coordinates all the company's marketing initiatives, working in collaboration with the sales team and the communication agencies in the countries where the company is present.

Joana Lisboa has a Masters degree in Agronomic Engineering, from Instituto Superior de Agronomia, with a specialization in Horticulture and Viticulture and a post-graduation in Digital Marketing from Universidade Lusófona de Lisboa.

She counts with experience in the area of communication and product management oriented to innovative products and zero residue.

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